Dubai – Indonesia’s state-owned lender, PT Bank Tabungan Negara (Persero) Tbk (BTN), has secured a remarkable global recognition at the Global Brand Awards 2025, hosted by Global Brands Magazine, a leading UK-based publication dedicated to recognizing brand excellence worldwide. The bank clinched two titles—Best Mortgage Bank and Best Savings Bank—affirming its position as a digital housing finance leader in Southeast Asia.
The awards were presented during the prestigious Global Brand Awards Night held at the Grand Hyatt Hotel in Dubai on June 13, 2025. BTN’s Director of Network and Retail Funding, Rully Setiawan, received the accolades on behalf of the company.
These honors reflect BTN’s strategic transformation in reshaping its brand identity as a trusted home financing institution for the Indonesian population. As part of its long-term vision, BTN has set out to increase its proportion of low-cost funding—specifically savings and current accounts—aiming to surpass the 60% threshold in the coming years. This strategy aligns closely with the bank’s foundational mission as the “people’s savings bank.”
BTN President Director Nixon LP Napitupulu expressed his gratitude for the international recognition. “This award is a validation of our consistent efforts to transform BTN holistically. It motivates every BTNer to continue delivering innovation and excellence in serving the Indonesian public,” Nixon said in a statement on June 15, 2025.
The Global Brand Awards are regarded as a hallmark of excellence, recognizing companies that demonstrate exceptional performance in their sectors. More than 18,000 companies participated in the rigorous selection process, which involved independent research agencies evaluating both qualitative and quantitative metrics.
BTN stood out for its commanding market share in Indonesia’s mortgage sector—40.8% overall and 82.2% in subsidized mortgages as of 2024. The bank was recognized not only for financial strength but for its vital role in enabling access to housing for low-income communities, thereby directly supporting the housing agenda of the Indonesian government under President Prabowo Subianto.
BTN’s breakthrough in digital innovation also received notable praise. The bank’s proprietary app, Bale by BTN, is now a full-fledged One Stop Digital Housing Service, offering a streamlined, end-to-end solution for property developers and customers alike. It has already facilitated over a million online mortgage applications, providing a clear advantage in customer experience.
With its digital transformation, BTN has redefined its value proposition across the national housing value chain. By integrating technology with financial services, it continues to elevate its brand trust and visibility—positioning itself not just as a bank, but as a key player in shaping the future of sustainable and inclusive housing in Indonesia.
