London – The annual Kantar BrandZ Global Top 100 Most Valuable Brands 2025 has unveiled a transformed brand landscape, with the combined brand value of the world’s leading names soaring to $10.7 trillion, marking a 29 percent increase from last year.
American brands continue to dominate, contributing 82 percent of the total value. Chinese brands, now accounting for 6 percent, have doubled their value over the past two decades. In contrast, European brands have faced a sharp decline, representing only 7 percent this year, down from 26 percent a decade ago.
Apple retained its position at the top for the fourth consecutive year with a valuation of $1.3 trillion, up 28 percent. It was followed by Google at $944 billion, Microsoft at $884 billion, and Amazon at $866 billion. Meanwhile, NVIDIA emerged as the fastest riser, recording an extraordinary 152 percent growth to secure fifth place.
Social media platforms also saw remarkable growth. Facebook climbed with an 80 percent increase, while Instagram surged by 101 percent, advancing to seventh place globally. Legacy players such as McDonald’s and Visa dropped in the ranking, though they remain firmly within the top ten.
Beyond the United States, global players also celebrated significant milestones. Spotify re-entered the Global 100 at rank 76, while Zara climbed five places to 65. Airtel of India stood out as one of the world’s fastest-growing telecom brands.
India now counts four representatives in the Global Top 100. Tata Consultancy Services (TCS) secured rank 45 with $57.3 billion in brand value, followed by HDFC Bank at 56. Airtel made impressive gains to place 66, while Infosys ranked 73 with $33.1 billion.
The inclusion of these Indian brands underscores South Asia’s rising influence on the global stage. With digital innovation and financial services driving growth, the region is expected to expand its brand equity significantly in the years ahead.
Kantar’s 2025 report highlights the central role of innovation, digital transformation, and consumer relevance as the key pillars for brands striving to maintain and grow value in an increasingly competitive marketplace.
