London, United Kingdom — Expedia has unveiled its list of the top trending travel destinations for 2026, based on real-time search data from its app and website. The findings showcase a blend of classic favorites and emerging hotspots that are capturing the imagination of global travelers.
At the top of the list is Big Sky, Montana, United States, which has seen search interest surge by 92 percent. Nestled in the Rocky Mountains, Big Sky is renowned as a skiing paradise with over 250 runs and 4,350 vertical feet. During summer, visitors can enjoy hiking, mountain biking, ziplining, and other outdoor adventures.
Okinawa, Japan, ranks second with a 71 percent increase in searches. Known for its pristine beaches, turquoise waters, and the lush Iriomote jungle, Okinawa offers a tropical escape distinct from Tokyo’s urban energy or Kyoto’s cultural heritage.
In third place, Sardinia, Italy, has recorded a 63 percent rise in interest. The island is celebrated as a refined alternative to Sicily or the Amalfi Coast, offering fresh seafood, historic sites such as the Nuraghe of Barumini, and breathtaking landscapes like the Gorropu Gorge.
Other destinations making the list include Phu Quoc (Vietnam), Savoie (France), Fort Walton Beach (United States), Ucluelet (Canada), The Cotswolds (United Kingdom), San Miguel de Allende (Mexico), and Hobart (Australia).
The report reflects a growing preference among travelers for destinations that combine natural beauty, cultural authenticity, and opportunities for both adventure and relaxation.
As the travel industry continues to evolve, Expedia’s insights provide a roadmap for those seeking memorable and sophisticated journeys in the coming year.
